How SEO Helps To WIN

How SEO Helps To WIN
Digital Marketing Weathi Logo
May 20, 2020

These days although paid ads, social media, and other online platforms help generate traffic to websites, most of the online traffic is generated by search engines. How does SEO play a role in this process? For that, we must know first what SEO is.

“SEO stands for “search engine optimization.” It is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.”-MOZ

In layman terms, it is a method to increase the traffic of a website through free search engine results with the help of certain keywords used in the content. It is like a free-of-cost 24-hours salesman. 


Now there are a few things you must be clear on before working with SEO

·        Why work on SEO?

·        Where to implement it?

·        SEO factors to help you win online.


Why work on SEO?


·        Builds your traffic - Part of the traffic can convert into sales. Even though you might not have paid ads, with SEO you get a 24-hours salesman.

·        ROI (Return on Investment) - A high ROI means gains comparatively better compared to costs incurred.

·        Brand awareness & Trust Building- Through SEO you can get a good ranking on Google. Your ranking sets up a firm foundation upon which you can build your brand awareness and trust.

·        Competition is doing it- Your rival companies are doing it, why get left out?


 Where to implement it?


Your battleground must be GOOGLE. The founder of Wikipedia, Jimmy Wales had said: " If it isn't on Google, it doesn't exist".


Google is a household name and a leader in the market for search engines.

SEO's new figures reveal that the worldwide it has over 72.4% of the desktop, and 91.82% of the market share of smartphone search engines.


According to SEO tribunal on any given day, Google gets over 63,000 searches per second. That is the cumulative amount of people who use Google every day, which converts into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day.


Search Engine Optimization, or SEO, is a technique to boost the Google ranking of your site. This involves identifying which keywords and phrases your target audience uses when searching for products or services such as yours, and then working towards ranking well for those searches.


SEO factors to help you win online


When you are working with SEO, you need to know certain factors that help drive people to your site. Some of them are:


  • Page Speed - Page speed is a critical factor in having people convert to your site. It is so critical that Google has made it a significant ranking factor. A slow page can impede user experience and eventually deter people from purchasing your product. Data form Strange Loop reveals that a mere 1-second delay in page loading time can lead to a massive 7 percent loss in conversions. Over time, Google has taken steps to increase the speed of loading of websites by offering a range of tools for developers and webmasters. One such tool is Google Lighthouse.


  • Mobile User Experience -Worldwide, 62% of people use their cell phones to access the Internet. The number of smartphone users is estimated to exceed 2.87 billion by 2020. Anything from button sizes to page styling can have an impact on user interaction on your mobile website. Every feature on your mobile website affects the experience of the user and also directly (or indirectly) affects SEO.  Simple and smart design choices will go a long way to making not only your guests happy, but Google, too.


  • Content (topical & length) - Do not have too many topics on a single page. Identify key topics and write briefly on them. As some users don’t like to read too much, be sure to drive your selling point through to the users within a few paragraphs.


  • Backlinks- Backlinks are a vital part of the SEO cycle. They help search bots to crawl the web and rank it to its contents correctly. Any backlink is part of a ranking puzzle. That is why any website owner needs to get backlinks as soon as possible due to the enhancement of the SEO rating factors on the website.


  • Brand Power- The more reputation and customers your company has, the more traffic your company's website will receive. Partnerships with reputable brand is a way to increase your brand power as well as give you a strong background to help build your own. 


How SEO Helps To WIN
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