How To Drive Business During COVID-19
We see the panic and destruction caused as the COVID-19
virus continues to spread and take hold in various regions around the world.
As of now, more
than 2 million have been infected and more than 140,000 people have died
worldwide. As experts calculate the economic impact following this pandemic, we
come to one conclusion that nothing is certain anymore.
Empathy and
compassion are necessary towards the consumers as well as employees in these
challenging times especially when it comes to a large workforce that may be
affected. Brands must take care not to utilize the desperation of the consumers
in the situation in a negative manner as it would impact the brand long term.
We have seen
the importance of SEO in these hectic economic times in the past and we see a
hike in Interest in SEO as a discipline, more than ever before.
Google Trends
interest on SEO as of April 8 2020
From manufacturing
to delivery to the customers themselves, the supply chain has been affected. Media
consumption is on the rise, as people are trying to get used to working from
home with children attending online classes, how to get groceries and stay fit
without leaving the house, and more.
Many businesses
are now in a position where they need to rethink strategy in light of COVID-19
business interruptions and impact.
The demand for original,
useful content is massive. The world is tackling to run their businesses in the
most usual way possible when it is far from the usual. All around the world,
companies are having to shift from events and promotions to digital channels in
record time and are trying to find the most cost-effective platforms that
may offer the best returns on investments. All of this widespread change and
demand means enormous volumes of content being created and pushed to consumers.
This is being
done by creating social media campaigns targeting those working from home,
launching or updating their e-commerce channels and showing a real focus on
using influencers and SEO to reach more audiences.
Researching where
your customers can be found online, and how different approaches and tactics
might impact your success to develop new digital strategies for marketers since
now we have more time than ever as we are confined to homes, rather than on
sales visit or at events.
We are quickly
finding that clients did not want to lose the networking opportunities provided
by the online conference circuit. In addition to this, clients are looking to
spend their remaining marketing budgets since 50 to 60 percent of their
marketing budgets are consumed by events, and hence they are now open to new
ideas to spend their money.
If they see the
benefits and opportunities that digital platforms can offer, this may become
part of their long-term marketing plans.
While offering
immersive 3D virtual events, we see businesses wanting to become more
sophisticated in their use of social platforms. Clients are turning to Facebook
or Instagram Live, which were platforms often tested in the past but never
fully integrated into their marketing strategy. Making the most of these
platforms to achieve better returns and more targeted campaigns are of more
value.
Life may have
changed as we try to remain safe from the virus, yet we need to comprehend that
marketing activities should continue in some capacity. It's simply an issue of
making a stride back and adopting strategies that are more sensitive to the
times.
There's no
reason why digital marketing should just be a temporary fill-in, as long as
businesses approach the change strategically and could even carry on providing
long-term value when the world eventually gets back to normal.

