What are some of the advanced Digital Marketing Tools?
The only thing constant is change. Change and
advancement is applied everywhere even in the world of marketing, where
business owners, advertisers, agents, brand managers and marketing directors
struggle to keep up with the ever-changing digital marketing landscape. With
changes in customers buying cycle, lifestyle and preferences, companies find it
difficult to keep up.
In terms of effortlessly connecting people
from different countries and cultures, technology has turned the world into a
global village. In the digital age it's easier to exchange information than
ever before. New methods, innovations and technologies are emerging every year,
with solutions to each and every problem. Marketers may now select from a range
of choices for appealing to new markets, selling their brands or creating brand
loyalties.
You have to keep up with the trends, to keep
up with your competition. Take a moment to reflect on the effect of technology
on your company, and how you can profit from it. What new platforms,
technologies, or tools can you use? There are ways that you can streamline the
operations? Enhance customer support and client experience? Optimize the
acquisition of leads? What tools do you need?
If you’re out-of-date with your digital
marketing trends, you’re limiting your brand in both reach and repetition. You
may not be aware of the new emerging marketing trends, but your target
customers and competitors are well aware of it. So, to stay ahead of the curve
one must use some of the advanced tools available to keep up with the trend.
ARTIFICIAL INTELLIGENCE:
2020 may be the year that a lot of people
wake up to the dominance of artificial intelligence (AI). In future, it is sure
to be the heart of global business as it is already taking over many simple
jobs. Artificial intelligence is the biggest commercial opportunity for
companies, industries, and nations over the next few decades and will increase
global GDP by up to 14% between now and 2030. This means that AI latecomers
will find themselves at a serious competitive disadvantage within the next
several years.
AI can help analyze consumer behavior and
search patterns, and use data from social media platforms and blog posts to
help businesses understand how customers find their products and services. AI
will soon be the driving force behind many services such as:
·
Basic communication
·
Product recommendation
·
Content creation
·
Email personalization
·
E-commerce transactions
PROGRAMMATIC ADVERTISING:
Programmatic advertising means using AI to
automate ad buying so you can target more specific audiences. Real-time bidding
is an example of programmatic ad buying. This automation is much more efficient
and fast, which means higher conversions and lower customer acquisition costs.
The platform identifies the consumers based
on demographics, geography, psychographic and behavioral factors and then uses
real-time data to identify the best online audience for the campaign and buys
digital ad inventory through an auction based on everything available across
multiple devices, in places the audience cares about. Advertisements are
personalized based on each consumer’s unique interests and behaviors. Hence
creating connections, generating insights and optimizing performance gets
easier, simpler and innovative.
