What are some of the advanced Digital Marketing Tools?

What are some of the advanced Digital Marketing Tools?
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June 28, 2020

The only thing constant is change. Change and advancement is applied everywhere even in the world of marketing, where business owners, advertisers, agents, brand managers and marketing directors struggle to keep up with the ever-changing digital marketing landscape. With changes in customers buying cycle, lifestyle and preferences, companies find it difficult to keep up.

In terms of effortlessly connecting people from different countries and cultures, technology has turned the world into a global village. In the digital age it's easier to exchange information than ever before. New methods, innovations and technologies are emerging every year, with solutions to each and every problem. Marketers may now select from a range of choices for appealing to new markets, selling their brands or creating brand loyalties.

You have to keep up with the trends, to keep up with your competition. Take a moment to reflect on the effect of technology on your company, and how you can profit from it. What new platforms, technologies, or tools can you use? There are ways that you can streamline the operations? Enhance customer support and client experience? Optimize the acquisition of leads? What tools do you need?

If you’re out-of-date with your digital marketing trends, you’re limiting your brand in both reach and repetition. You may not be aware of the new emerging marketing trends, but your target customers and competitors are well aware of it. So, to stay ahead of the curve one must use some of the advanced tools available to keep up with the trend.

ARTIFICIAL INTELLIGENCE:

2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). In future, it is sure to be the heart of global business as it is already taking over many simple jobs. Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades and will increase global GDP by up to 14% between now and 2030. This means that AI latecomers will find themselves at a serious competitive disadvantage within the next several years.

AI can help analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. AI will soon be the driving force behind many services such as:

·        Basic communication

·        Product recommendation

·        Content creation

·        Email personalization

·        E-commerce transactions

 PROGRAMMATIC ADVERTISING:

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding is an example of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.

The platform identifies the consumers based on demographics, geography, psychographic and behavioral factors and then uses real-time data to identify the best online audience for the campaign and buys digital ad inventory through an auction based on everything available across multiple devices, in places the audience cares about. Advertisements are personalized based on each consumer’s unique interests and behaviors. Hence creating connections, generating insights and optimizing performance gets easier, simpler and innovative.

CONVERSATIONAL MARKETING:

Conversational marketing facilitates a one-to-one, real-time connection between marketers and customers. To put in simple words, the application of chatbots. Customers are busy and don’t have time to step into the store and ask for all the information and then reject the product or service if they are not happy with it. It only ends in wastage of time and vehicle fuel as you had to drive yourself all the way to the store. Ultimately, the primary goal of conversational marketing is to enhance the user experience through a feedback-driven model that fosters higher engagement and greater loyalty.

What are some of the advanced Digital Marketing Tools?
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