What is good for Online Business

What is good for Online Business
Digital Marketing Weathi Logo
June 9, 2020

Digital Marketing has changed the way goods or services are purchased and sold. All products and services can be marketed online. It is a fantastic way to advertise your product online in Facebook, Youtube & Google for better visibility. But what if you’re not sure where to start? What will make your ad stand out from everyone else? Well, there's no one sure-fire strategy, but there are some things you can do, that'll help. Here we will provide some tips for writing convincing ads targeting the right clients, and discuss three factors that reflect the impact of your ad.


Guidelines on Writing a Fruitful Ad

Relevance

The relationship between the ad and its keywords, the landing page, the demographic characteristics of the customer, and the website of the advertiser. For example, the keyword "apple" which can mean the fruit or the company "Apple Inc.", but the customer seeking one result is likely to find the other irrelevant. Using the most popular keywords from your customers’ search query in your ad titles and text is one way to improve relevance.

Distinguish your ad

Describe what sets the product apart. Why do customers purchase your product? Does it aid in saving time or money? Or does it have special characteristics or qualities? For example, if your product is cheaper compared to those products that serve the same purpose.

Know your Target Audience

It 's important to truly understand who the audience is and how best to target them. Find your average audience's age group and gender, and then use that information to develop your ads. Use words and a writing tone that is likely to attract your typical customer.

Preselect your Customers

Use keywords in your ads that help you draw prospective customers.  For example, If you offer only high-end products, stay away from words such as discount, bargain, or cheap. In your ad, be clear on who your products are for. This can save you money by eliminating clicks that are unlikely to convert to sales.

Provide an Incentive

Offer customers an incentive to click on your ad right now. Provide a clear call for action, such as motivating customers to order a brochure or consultation, access a free e-book, subscribe to a newsletter, or reap the benefits of a limited-time discount.



Three Factors that Reflect the Impact of your Ad

Clickthrough rate (CTR)

According to Google Ads “CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.” A high CTR indicates that your ads are helpful and relevant to users. It also contributes to your keywords’ expected CTR, which is an important factor that contributes to your Ad's Rank. Note that a good CTR relates to what you are advertising and on which networks.

Quality Score

“Quality Score shows you an estimate of how relevant your ads, keywords, and landing page are to a person who sees your ad. Higher Quality Scores typically lead to lower costs and better ad positions.”-Google Ads Support

Conversion Rate

Conversion is a key component in your paid search strategy; after all, you are advertising since you expect viewers to turn into high-rate buyers. Optimization of the conversion rate allows you to maximize every cent of your PPC spending by finding that sweet spot that will convince the maximum percentage of your prospective customers to act.


What is good for Online Business
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